How to make the indoor children's playground park

December 17, 2019

According to China Netcom, the marketing of children's playgrounds has a certain degree of particularity, which is mainly reflected in the decision-making power of children in the parents. The playground must not only win the children's favorite, but also must be approved by the parents, at least not to disgust the parents. Second, the amusement program has a certain timeliness. After a certain period of time, the child's freshness will be reduced. Again, the target customers of children's playgrounds are children, and safety and environmental protection are issues that have to be considered. Combined with the above characteristics, plus the Chinese amusement equipment network survey of urban children's playground, put forward the following marketing programs.

First, the name

Give the playground a suitable name. Just as a person must have a name, the playground also needs a name that is close to the target customer's psychological and easy to remember, and can target your target customers (6 years old or 6-10 years old, etc.) to get a name, such as a doll, Pleasant children Park and so on.

Second, promotion

Promotions can gather popularity and provide a stable source of income for the playground. At the beginning of the business, you can set a certain “free zone”. Children will be interested after playing in the free zone, and then promote the consumption of other facilities. You can also give the customer a one-or two-dollar vouchers to guide them. Next time you come to spend. At the same time, you can use package tickets (bunching some amusement facilities for sale, such as 110 yuan to play three rides, etc.), monthly passes, and other promotional methods. You can also set group discounts on some facilities, such as trampolines, if you are single 10 yuan, you can take two people 16 yuan, three yuan 20 yuan for promotion, and slogan slogan "bring your partner, play together."

Third, management

The management of children's playgrounds is also very important. We must ensure the safety of the playgrounds so that parents can rest assured that they can afford them. You can hire people with preschool experience as a staff member. This will not only create a good atmosphere for you to play, but will also have positive interaction with your children and let them fall in love with your playground. In addition, parents and children are thirsty when they play, they can set up rest areas, provide drinks and snacks, and can also sell children’s toys, which can promote consumption and create greater profits.

Fourth, publicity

Propaganda is indispensable in the marketing of children's playgrounds, but large-scale advertisements may not be realistic. Leaflets sent along the streets are clichés and do not perform well. I think that balloon propaganda is a good way. Once children are fond of balloons, the cost is low and they are easy to operate. The names and addresses of playgrounds are printed on balloons and sent to children in the bustling commercial areas. . In addition, it is necessary to set up eye-catching signs in underground shopping malls to guide customers to the playground.

V. Equipment

The amusement facilities have a certain timeliness, usually about half a year. After this period, children will lose their freshness to this facility. Therefore, to regularly update the facilities, you can use the form of a rented machine to implement rolling upgrades of facilities. To enhance the appeal to customers.

Sixth, activities

China Net reminds you that after a certain period of time has been set for the playground, you need to stimulate children and parents' enthusiasm for consumption through certain activities. You can hold some puzzles or parent-child activities on the weekends or “Sixteen” and other festivals to make parents change. Playgrounds are the concept of playing, eliminating parental dislikes, and secondly, parents and children's feelings can be enhanced, making the playground a place for parents to enjoy their children.

You can find all of the essential pieces to make a fun and engaging playground, such as:
play equipment Playground Spring
Playground Seesaw
Playground Swings
Dynamic Playground
climbing structure wooden playground
playground set
Climbing Net
Freestanding Slide
Playground Sandboxes
playground slide
playground backyard
Multi Functional Play Equipment Freestanding Slide

Outdoor Playground

Indoor Playground

Playground Equipment

Trampoline Park

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